SMARWINKS is an international advisory and consulting company. We advise our partners on international market entry, export expansion, providing strategy in growing their business in the Emerging Markets

OUR PERSPECTIVE:
PLAYING TO WIN IN EMERGING MARKETS

The global economy is changing quickly and the so-called 'emerging markets' have, in many ways, already emerged. In this decade, emerging markets will create more than 1.3 billion new middle-class consumers. Home to most of the world's population and natural resources, emerging markets represent a must-win area for both local and multinational companies.
New and highly dynamic markets are emerging as global powerhouses. These markets have very unique needs that require not only new products, but also a shift in the way we think and act. Simply adjusting existing products is not sufficient to cater to these markets. They call for entirely new products and services.